• Favorite song: China Grove, Doobie Brothers
• Favorite Lunch Spot: California Chicken Cafe
• Weight class: Welterweight

China, sometimes known as Jordan, runs our website, churns out graphics and rides a modified Whiskey. China learned everything he knows from his alma mater, Columbia University. When China isn't photoshopping his days away, he can be found pondering ways to solve the worlds simplest problems via technology. China is a thinker, a problem-solver, and one of the hunkiest surfer-dudes to ever grace Burbank's wetlands. When China isn't recovering from running into trees, he can be found on the bike path, which he takes every morning to work (25 miles!). Questions? Contact him!

• Favorite Song: No Hands, Waka Flocka Flame
• Favorite Lunch Spot: Henry's Tacos
• Weight Class: Heavyweight

Michael runs the world our financial operations and day-to-day logistics. Michael learned how to become the young Entrepreneur he is from the University of Wisconsin's Business School. After winning the retail track in an entrepreneurship competition, he dove in, belly first, and took off running. Michael loves dogs, thoughts of moving out of his parents house and having the best-looking family since Warren G. Harding. When not crunching numbers, making lofty sales projections and consuming white-riced teriyaki bowls, Michael can be found on a midnight ride with his shiny new Oscar. Questions? Email him!

• Favorite Song: I like it, DeBarge
• Favorite Lunch Spot: Corner Cottage
• Weight Class: Muscle Milk

Oscar, sometimes referred to as Austin, manages our sales operations and handles everything import/export. Also a graduate of UW-Madison's Business School, Oscar had a vision. Oscar always has a vision. His vision became a reality when he took a risk and decided to start a bicycle company to fill the void of affordable, practical bikes on campus. When bacon isn't near, Oscar stays up all night sourcing the next best bike, piece by piece. When unclouded by visions of pork and rare Nike's, Oscar's entrepreneurial mindset pushes us all to work harder. Oscar rides razor scooters (the ones with chalk on the tail) and a Zulu with training wheels.

• Favorite Song: Pirate Flag, Kenny Chesney
• Favorite Lunch Spot: Hooters, Burbank
• Weight Class: Class? No thanks.

Zach, brother of China, manages our web presence, marketing campaigns and makes the most noise. Also a graduate of UW-Madison, Zach graduated with a bachelors degree in Economics and tells people he's a Doctor. When Zach's not fiddling with other peoples' business, he can be found singing, playing piano and writing love songs in our office studio. We promised him we wouldn't expose his angel-voice. Get in touch with him if you need a friend/song. In his garage, Zach keeps (and rides) an India, Delta, Lima, Romeo, Zulu, Mike and Kilo. Weird, we know.

• Favorite Song: Yellow, Coldplay
• Favorite Lunch Spot: Buffalo Wild Wings
• Weight Class: Dairy-Free

When Nick's not running to the bodega and picking up dairy-free burritos, Nick answers the phones around here! Ever wonder why we have our Facebook repeatedly flooded with praises of customer service? Nick! He's the answer. Nick was born in SF, a proud Bruin and rides his custom Romeo to work everyday. Find him weekdays at the Encino Velodrome! Or call him and ask him for bike help: (855) 255-5011!

• Favorite Song: Beast of Burden, Rolling Stones
• Favorite Lunch Spot: Corner Cottage
• Favorite Prime Number: 29

Miltonio, sometimes known as Milt or Milly-the-kid, runs the warehouse show. Him, along with his team of brilliant logistic experts, make sure all orders are on those trucks on time! Wondering why your bike arrived a week before you expected it to? Thank Milton! It's not easy keeping thousands of bikes and accessories organized to a tee. But, Milton does it, swiftly. When not making things happen at Pure Fix, Milton spends time with his new born baby! Congrats, Milt!

• Favorite Song: Antelope, Phish.
• Favorite Lunch Spot: Any Greek Salad
• Least Favorite Color For A Wall In His Office: Greenscreen-green 

A graduate of Wharton, Andy is our strategy and management guru.  Not only that, he's usually the tie breaker during our management scrums.  When not crunching numbers, Andy, whom we commonly refer to as Abo, can be found coaching his kids' soccer teams.  Find him cruising on the beach path in Santa Monica on his Papa with his daughter on her Micro Series Kilo!

• Favorite Song: Hungry Like The Wolf, Duran Duran
• Favorite Lunch Treat: Alexa's Fruit Loop Rice Crispy Treats!
• Favorite Constellation: Ursa Major

TD, also known as Terry, manages our sales infrastructure! Looking to buy a bike? Let TD know. The guy can sell salt water to fish! More seriously, TD has ridden bikes his whole life. Also, his bike experience is second to none. He formerly worked with Scott Bikes and grew their domestic sales exponentially! TD is our newest team member and we couldn’t be happier to have him! TD never submitted his headshot to us so this was the closest we could find. From Ketchum, ID, TD is an avid skier and when in town, rides to work everyday with Nick on his custom Sierra!